For the first quarter of fiscal 2014, AAPL reported record
revenues and the sole reason for AAPL earnings is that it sold more ipads and iPhones.
On revenue of $57.6 billion the reported EPS is of $14.5 whereas the estimation
of EPS is of $ 14.09.
The company has a record ipad sale of 26 million units
beating all kinds of AAPL
estimates by one million, Sales increases at a rate of 14% YOY. In the
same way the sales of iPhones also increases while analyst were expecting the
sales of 54 to 55 million units during the quarter while the actual was 51
million units. Hence the number fell short of what expected. The sales of Mac
computers also rise as compare to previous years. The company expects its
margin to be around 37% and 38% for the current quarter but following the AAPL
stock news, the AAPL
stock price shed 8.1% after hours.
Despite of the good AAPL
earnings still there is a concern related to the company growing
prospects. The consumers has become a price conscious. Most of the smart phone
makers are competing on a price which ultimately gives consumer a benefit in
the shape of reduced prices. But as far as Apple is concerned yet it has not
decided to introduce low-end phones in the market.
When it comes to the new product launches, the company has
also far behind in addition to growing price competition. Samsung and many
other has launches its new product whereas no new Apple
products have entered the market since the introduction of ipad in
2010. Also Apple IOS face a competition from Google Android operating system.
To counter the severe competition from other companies, Apple
is maximizing its effort to gain its market share in emerging market. The
company has also made a deal China Mobile (CHL) which is the world biggest
carrier could also bolster sales. Also in late 2013 Japanese telecom and DoCoMo
started offering iPhone. Apple has relaxed its policies and offered favorable
terms on selling its devices through retail outlets that enables Russia’s
second largest mobile operator, OAO MegaFon (MFON) an opportunity to sell its
iPhones again in 2010.
In order to cash in the preference for bigger displays Apple
is expecting to launch devices with large screen size. The company has also started
a project of mobile payment system. In the iTunes store more that 400 million
users use credit cards. AAPL estimates that this project will bring stronger
results in the future.
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