Thursday, April 3, 2014

Performance of P&G and Unilever- the Key Players in FMCG Industry:

Proctor & Gamble founded in 1837 whereas Unilever formed in 1930 as a result of a merger between Lever Brothers of the UK and Naamlooze Vennootschap Margarine Unie of the Netherlands. P&G market share by revenue is 19% and their products are sold over 180 countries; its 5-year revenue CAGR is 0.6%. Its famous brands include Always, Ariel, Bounty, Pampers, etc. It began as a small family-operated soap and candle company. On the other hand Market share by revenue of Unilever is about 15% and its products are sold in over 190 countries. Its 5- year revenue CAGR is 5%.  Unilever famous brands include Dove, Rexona, Lux, Knorr, etc. It began When William Hesketh Lever write down his ideas for sunlight soap.
P&G portfolio contains 25 billion dollar brands. It has been paying out dividends for 122 consecutive years since its incorporation in 1890 on the other hand Unilever portfolio contains 14 billion dollar brands and it has been increasing dividends almost every year since 1979. Unilever was named the sector leader by the CDP’S Forests program to combat climate change in 2013.
P&G received US secretary of state’s Award for corporate Excellence in 2012 for contributions to improving the lives of consumers in Nigeria and Pakistan whereas Unilever was the winner of the 2013 catalyst Award which honors exceptional business initiatives for women in the workplace.
P&G has been on Fortune’s World’s Most Admired companies list for two years in a row, on the other hand Unilever was awarded the Gold Medal for international corporate Achievement in sustainable Development by the world Environment center in 2013. Over half of its 252 manufacturing sites across the world no longer send non-hazardous waste to landfill.
P&G uses 100% renewable or recycled materials for all of its products and packaging. The powers all of its production plants with 100% renewable energy. The greenhouse gas footprint of the use of the Unilever products has fallen by around 6% since 2010.


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